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Janice Goguen

Associate Partner - Market Expansion Strategist Moncton NB

Contact Janice

  • Tel: (506) 860-6010 x340
  • Mobile: (506) 962-4984

Languages: English, French


Janice Goguen, founder and principal advisor of Global Connexions Globales and an associate partner with NuFocus Strategic Group, brings an impressive global background in economic development to her consulting roles.

She led or participated in more than 15 commercial trade missions to the United States, Europe and India.

She designed, developed and implemented Atlantic Canada’s first-ever India market development strategy.

She led the establishment of the first-ever pan-Atlantic working group on cultural exports, international education and exports from women-owned businesses. The establishment of each of these groups required base research and outreach to other federal, provincial, not-for-profit and business stakeholders.

With a Bachelor of Arts degree in Social Communications from the University of Ottawa, Janice also gained experience through short and long-term work assignments with a national (Ottawa) or international (Boston and India) focus, and through public-service sponsored training in financial management, leadership, strategic planning, policy and international market development.

She has more than 25 years of experience in federal economic development as an officer, manager and executive. She has 10 years of experience in private and public sector communications and media relations in Atlantic Canada.

She handled national and international project and program development and implementation. She has more than 12 years of experience in international business development in such sectors as culture, food and seafood, information technologies and education. Her market focus included United States, Europe and India.

Defining strategic thinking

Being a strategic thinker is not enough when it comes to developing global markets for your business, according to Janice.

She believes it helps as well to be a visionary.

“You need the ability to conceptualize projects and identify components and resources required to bring them to fruition,” she explains.

On the strategic side, she identifies the importance of having well-defined goals and a map of strategic approaches to reaching them.

She rounds out her development philosophy with an emphasis on well-honed communication skills, including the ability to define key messages and handle media relations.

Fluently bilingual (French and English), Janice also brings to the consulting table strong language and presentation skills as well.

What Janice Can Do For You

  • Identify global market opportunities for small and medium-sized businesses and non-profits
  • Develop strategies for companies to tap into international growth
  • Identify project components and align them with resources
  • Develop communication strategies and key messages in support of business goals
  • Initiate studies into potential product and sector exports
  • Spearhead commercial trade missions to US, Europe and India

The Consulting Approach

Working with small and medium-sized businesses and non-profits, Janice is an effective leader.

She has the unique ability to reach out to engage various stakeholder groups and direct teams towards common, identified goals.

If one had to sum up her consulting approach, it would be that she has the courage to try things that have never been done before and make them work.

For example, she designed and developed the first ever pan-Atlantic Cultural Export Strategy (PACE). She initiated the first-ever study of the potential of cultural exports in Atlantic Canada (the Barrieau Report in 2003).

She designed, developed and implemented the first ever Women’s Export Initiative (WEI) which was later identified as a national “Best Practice” model by a federal inter-departmental committee mandated to support the growth of women-owned business.

Through region-wide consultation and engagement, she designed and implemented the initial phase of the WeConnect Canada program, a supplier diversity program designed to provide women-owned businesses with increased access to global supply chains.

Just because it hasn’t been done before is no reason it can’t be done now in the world according to Janice.



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