Dave Gallant

Background

Dave Gallant is a Social Strategist and Trainer who is passionate about working with marketing communications and business professionals within organizations to help build communities and engage clients in new ways.

Leveraging his wealth of past experience as solutions consultant and program administrator for a Fortune 500 web company, he helps businesses uncover and overcome hurdles, using strategies, techniques, training and tactics, which bring clarity and are measurable, helping clients meet their online business objectives.

A life-long learner, Dave continues to frequently upgrade his skills and challenges himself to examine and incorporate the latest online strategies into his repertoire for his clients.

Helping People Achieve Their Goals

What differentiates David’s approach to social Web strategies is his insistence on bringing clients back to basics when he starts to consult with them about online strategies.

“The first step is always to determine what their objectives are, why they want to achieve them, and are they measurable. Then we move deeper into the strategy, identifying who and where their target markets are, and set a realistic time frame to achieve their objectives. After this is clear, we move into the execution.

While many clients open discussions talking about social media, David believes that social media is just one component of an effective online strategy. Often, other essential components include inbound and permission marketing, and email marketing campaigns. “I actually discourage clients from talking just about social media. We first need clarity on what we want to achieve,” he says.

Dave is largely self-taught, and this gives him an ease of communicating with his clients as he steers them from basics to more in depth strategies. While he has attended college and taken computer engineering at the New Brunswick Community College, he has amassed his impressive knowledge through years of research and experimentation.