Charline Hébert
Marketing to the Next Level Dieppe, NB"What I enjoy most is working directly with clients, listening to their goals and dreams, and planning with them to make it happen."
Background
Charline Hebert’s diverse career began with a five-year foundation in the health care industry followed by a 15-year stint into the successful and innovative marketing of small and medium sized businesses, branding, image building, product launching and project management.
Her entrepreneurial spirit ultimately led her to the world of marketing and corporate communications, public relations, events planning and project management. In the next 15 years, she took on increasing levels of responsibility first at Lynx Marketing Communications, then at Hawk Communications, and now as a partner at NuFocus Marketing and NuFocus Strategic Group.
A life-long learner, she continues to frequently upgrade her skills and challenges herself to examine and incorporate the latest methods of marketing and branding into her strategies.
Two Decades of Putting Quality First
What differentiates Charline’s approach to marketing from many others in the field is the emphasis she places on strategy. When she meets a new client, she spends time listening to them talk about their businesses and themselves so she can plan and create a campaign that is uniquely suited to them.
“I often say to them, ‘walk me through your world’,” says Charline. She is confident that creating a clear path to a client’s future is strategically focused only when there is an empathetic understanding of where they have been.
Quality comes before everything else in Charline’s work world, and she markets her clients and their products with the same care and attention she places on building a lasting relationship with them. Her passion is to meet and exceed expectations in every project she tackles. She is known for her tactical strength. She not only creates innovative marketing concepts but understands keenly how to put them into practice and execute them from start to finish.
What Charline can do for You
Charline Hebert is a skilled and innovative marketer of products, companies and people. She can assist clients with:
- Strategic marketing
- Rebranding to the next level
- Launching products
- Corporate public relations
- Events planning
- Marketing campaign execution
The Consulting Approach
Charline has handled dozens and dozens of marketing campaigns for medium and small businesses, from image changes to product launches, but she says she feels most successful when she watches her clients’ businesses grow and prosper.
“What I enjoy most is working directly with clients, listening to their goals and dreams, and planning with then to make it happen. They are my light; when they shine, I feel the glow,” she says.
She works hard to ensure that whatever the client requests is considered, but she doesn’t mind questioning a direction they are taking if she doesn’t see it producing the results they want.
“Sometimes a client will say that they have decided they want a brochure, and we can create that for them. But first, I ask why they need a brochure, what goal they are trying to reach, so that I know whether to encourage them to continue thinking along that line of thinking or present an alternative,” she explains.
“I ask everyone, ‘who is your client and what are you selling?” she says, noting she has a large proportion of her clients from the manufacturing industry.
Expertise
- E-Commerce and Web Applications
- Marketing and Communications Strategy
- Product Innovation, Packaging, and Merchandising
- Branding, Advertising, and Promotions
Industries
Thought Stream
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